Building an Identity That Reflects the Brand’s Strength
The challenge was to create a clear and professional identity for Al-Mallah Pack that reflects its position in the paper packaging industry and could be consistently applied across products, packaging, and employee materials.
One Identity, A Complete Brand Presence
La Strada developed a complete visual system, starting with the logo design and a flexible visual direction, then applying it across paper cups, bags, packaging boxes, and employee uniforms including T-shirts and caps, ensuring a consistent and strong brand presence across every touchpoint.